ALTER EGO ITALY Hydraday Shampoo | Various Sizes

Clean hair, calm scalp, and hydration that actually lasts

This everyday shampoo is your go-to for that clean-but-never-stripped feeling. ALTER EGO ITALY Hydraday Shampoo uses Fermented Rice Water to gently cleanse while locking in hydration, leaving your hair feeling soft, shiny, and totally refreshed. Its light enough for daily use, powerful enough to keep your scalp happy, and hydrating enough to skip the dry shampoo days. Works for all hair types, especially if your ends are parched but your roots still like to party.